About Westpac International Trade
Westpac International Trade (WIT) is a international trade consulting and contract sales management company. If a company is seeking needing help with New To Export or New To Market Strategy design, and doesn't have the internals resources to manage international sales, then WIT may be a good solution.
Often, small to medium size companies don't know how to go to market or how to penetration the channels of a particular country market. Each country market is unique, and each channel within a country is unique. Each has their own interests, tastes, motivations and price considerations, for their own ultimate customers. Taking the wrong approach to a market or channel can cost a brand holder or exporting distributor, a lot of time and money.
WIT has been successful in helping several global companies get market penetration in particular countries.
WIT has a speciality of FMCG or food products in retail packaging, food service, and in some ingredients. But if you have a product line in non-food, WIT can also help with country market development.
WIT has focus on the Asia Pacific Region (APAC), with an established network of distributors, but can help a company with access to just about any country market.
Services in Marketing and Sales
External Country Market Assessment
Internal Resource Evaluation
SWOT Analysis (Strength, Weakness, Opportunity, Threats)
Channel Partner Evaluation- Retail, Wholesale
Food Channels: Retail, Food Service, Ingredients, E-commerce
International Field Sales Strategy and Management
International Marketing Strategies and Execution